Mobile advertising is growing at rapid pace and various businesses have generated huge profits by promoting their products and services through mobile. With over 42% of people around the globe owning a smartphone, now even old school marketers believe in the potential and benefits of mobile advertising.
Amongst various benefits of mobile advertising, the most significant thing for a business is the provision of data that can be instantly tracked. Unlike TV advertisement where huge budget is spent without any scalable viewership, online advertising is cost-efficient as the advertisers have to pay only for the calculated impressions and number of clicks they get from a certain ad campaign.
Meanwhile, Mobile in-app advertising is experiencing immense growth since marketers have realized the potential of the surge in mobile usage over the past few years. It has become the fastest-growing form of mobile advertising in the modern era of digital marketing.
It is worth mentioning here that the ad spending on mobile apps has drastically affected other advertising mediums and according to a worldwide app revenue report, an estimated $19.5 billion app revenue was calculated during Q1 2019 alone.
Most importantly, in-app advertising offers a higher click-through rate as compared to web advertising. The click-through rates for ads on mobile apps is 0.58% which is way higher than mobile web, according to a research by Medialets. As CTRs are directly proportional to leads and conversions, this makes mobile in-app advertising inevitable for businesses.
Appographic Targeting and Effective Reach of Mobile Advertising
As you are aware that people around the globe are spending extensive amount of time on their phones using various mobile apps. According to latest statistics from eMarketer, 89% of all time spent on a smartphone is fixed for using mobile apps, and only 11% is spent on the mobile web. This proves the effective reach of mobile apps to millions of smartphone users across the globe.
Mobile in-app advertising provides highly targeted audience segments for all campaigns of advertisers. For instance, mobile ad networks like ConsoliAds use an effective strategy for ad targeting that is known as ‘Appographic’ targeting. In this advanced targeting method, ad networks target audience based on individual’s interests.
Appographic targeting works quite effectively for mobile apps like games, social, travel, e-commerce and such other businesses. By targeting users based on their app interests, ads are shown to people who are more likely to install the app. Hence, in app advertising helps app marketers to acquire more engaged users through better install rates.
Mobile advertising networks like ConsoliAds empower the advertisers from all digital content domains by providing extremely targeted campaigns through Appographic and Geo Targeting with conversion rates as high as 10%.
It’s also important for advertisers to track the performance of their ad campaigns. Therefore, mobile ad networks such as AppLovin, ironSource, and ConsoliAds offer simple and manageable dashboard that lets advertisers analyze stats and even control the performance of ad campaigns to avail valuable conversions. These ad networks also offer advanced algorithms that not only prevent display of ads on fraudulent traffic but also expose the activity at its source.
ConsoliAds has over 350 publishers on board from across the world including UAE, India, China and Singapore. The platform serves over 400 million ad impressions every month around the globe in regions like USA, Australia, and Brazil. Advertisers can register with ConsoliAds to access its premium global inventory and achieve higher conversion rates.